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Am I paying myself enough, and how do owners decide?

Most owners I meet pay themselves from whatever's left over, which means the business doesn't have a clear plan for its most important person yet. A better approach is to treat your pay like any other real obligation, sized by a simple test: after paying you, did the business still end the month with more cash than it started with?

The quick sustainability test

1. Add up everything you took last month: salary plus any draws or distributions.

2. Look at whether your bank balance grew or shrank over that same month.

3. Compare. If the business paid you in full and still ended the month ahead, your pay is sustainable at that level. If the balance only grows in months you skip paying yourself, the business isn't yet supporting your pay, it's borrowing from you, and that's worth knowing out loud rather than feeling vaguely.

Salary vs. draw, translated

How you take the money matters for taxes and depends on your entity type. A salary is regular wages with taxes withheld. A draw or distribution is money taken from profits outside payroll. If you run an S-corp, the IRS requires you to pay yourself a reasonable salary for the work you do, run through payroll, before taking distributions, and your CPA should set that number, since it's specific to your situation. What I can tell you from the numbers side is that whatever the mix, the total should be planned, not leftover.

How to raise your pay safely

Step it, don't leap it. If the sustainability test has passed for three consecutive months at your current pay, you have evidence the business can hold it. Raise the amount modestly, then run the same three-month test at the new level before raising again. (Three months is the checkpoint I use, not a formal rule, just enough to prove it wasn't one good month.) This gives you a pay increase built on proof instead of hope, and it means a soft month asks you to pause the next step, not to take a pay cut.

The mistake in both directions

Underpaying yourself for years feels noble and quietly distorts everything: your margins look better than they are, your prices get set too low because the labor was never fully counted, and the business builds a dependence on free work. Overpaying is more obvious but sneakier in good years, when strong profits invite draws the next slow season can't support. The test above catches both, every month, in about two minutes.

Key takeaways

  • Pay yourself on a plan, not on leftovers.
  • The test: after paying yourself in full, did the business still end the month with more cash than it started?
  • S-corp owners must run a reasonable salary through payroll. Let your CPA set the figure.
  • Raise your pay in steps, proving each new level holds for a few months before the next.

Frequently Asked Questions

How much should a small business owner pay themselves?
Enough that the business still ends the month with more cash than it started with after paying you in full. Beyond that floor, step your pay up as the business proves it can hold each level.
What is an S-corp reasonable salary?
The IRS requires S-corp owners to pay themselves a reasonable wage for their work, through payroll, before taking distributions. What counts as reasonable depends on your role and industry, and your CPA should set it.
Is an owner's draw taxable income?
A draw itself isn't a separate taxable event the way a paycheck is, but the underlying business profit is taxed. How that works depends on your entity type, which is a conversation for your CPA.

If you're trying to figure out what you can reasonably pay yourself, I can help you build that answer from your own numbers. Reach out anytime.

Goldy Lichter is a fractional financial controller and the founder of Golden Financial Partners, serving small businesses under $5M in revenue in Rockland County, NY and remotely nationwide. A controller reads your financial statements and turns them into plain-English decisions. Your first monthly report is free, built on your own numbers, so you can see exactly what that looks like.

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